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Nine ads that challenge the dad status quo | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
Matthew Chung

Dads. They’re an incompetent, bumbling, stumbling bunch, not to be trusted with the kids, or the housework, or… anything really. They’re all a bunch of Modern Family‘s Phil Dunphy-esque characters (Dunphy once said, “I’ve always thought that if my son thinks of me as one of his idiot friends then I’ve succeeded as a dad”). At least that’s what you might think while watching commercials.

http://strategyonline.ca/2014/06/13/nine-ads-that-challenge-the-dad-status-quo/
 

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